广告心理学教案下载(PAGE《广告心理学》课程教学大纲课程介绍及参考资料)(3)

(三）Thinking and practicing requires students to read Freud’s personality theory after class, and at the same time deepen their understanding of social psychology and cognitive psychology of personality theory. Questions: 1. What is personality? He has What are the basic characteristics? 2. What are the theories of personality characteristics? What are the main points of each theory? 3. What is self-concept? What is the relationship between self-concept and consumer behavior? (四）教方法与方法 This chapter mainly uses A variety of teaching methods, such as lecture method, multimedia presentation method, and interactive questioning method, are combined with practice to effectively mobilize students’ learning enthusiasm, promote students’ active thinking, and stimulate students’ potential. Actively carry out research and application of teaching methods, fully, Appropriate use of modern educational technology means to stimulate students' interest and motivation to learn, and improve teach ing effects. 五、each teaching link class hours allocation teaching link teaching hours course content lecture exercises class discussion class experiment other teaching links subtotal Chapter 1, Chapter 426 Chapter Two 4228 Chapter Three 448 Chapter Four Thirty Lectures on Socialism with Chinese Characteristics in the New Era, Learning Press, May 2018, 2 stars on. New Advertising Theory. Lanzhou: Gansu Culture Publishing House, 2001 2. Ma Jianqing Editor-in-Chief. Modern Advertising Psychology. Hangzhou: Zhejiang University Press, 2000 3. Ouyang Kang. Advertising and sales psychology. Beijing: China Society Press, 2000 4. Huang Xiting. Introduction to Psychology. Beijing: People's Education Press, 1991 5. Yu Xiaomei, editor in chief. Introduction to Advertising Psychology. Beijing: Beijing Broadcasting Institute Press, 2000 6. Zhou Jianmin and Wang Xingbang. Marketing. Lanzhou: Gansu People’s Publishing House, 1995 7. Shao Peiren.沟通。北京：高等教育出版社。 2000 8. Ma Mouchao. Advertising Psychology. Beijing: China Price Press, 1997 七、Other notes "Advertising Psychology Syllabus" is one of the teaching programs of the Advertising Department of the Art and Design College of Guangdong University of Finance and Economics. It is a course The basis for teachers to master the teaching content of advertising psychology is also the guiding outline for students to learn advertising psychology. The outline basically covers all the content of advertising psychology, conforms to the logical relationship of the knowledge of advertising, and reflects the theory of psychology and advertising. The combination of theory and advertising practice conforms to the students’ understanding rules. The syllabus handles the connection between advertising psychology and related courses and majors. This syllabus is the teaching basis and standard of the advertising psychology course, so it is relatively stable At the same time, with the development of advertising psychology, the outline should be continuously revised.

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