第一篇体育舞蹈教学论文范本格式模板参考..(3)
Although the amount of government funding, setting time, supervision and inspection of Beijing brand events are ahead of the country in many aspects, there is still a lack of reasonable classification management of funded events in the practice of government funding, and private capital participates in event operations. Insufficient motivation, lack of competition benefit evaluation, and insufficient demonstration of state-owned capital participation in the operation of the event, etc., in the future event funding should be committed to forming a joint force of event planning and funding, expanding the space for private capital to organize and operate the event, and relying on third-party organizations to develop The evaluation of the impact of all aspects of the event, the continuous resolution of the public goods and externalities of the event, the demonstration of state-owned capital's entry into the event field, etc., continue to play the role of government funding to promote the maturity of the development of Beijing's branded events. 6. Performance improvement is an inevitable requirement for the cultivation of sports brand events, and it is also the source of motivation for urban sports brand events to obtain sustainable competitive advantages. The CCR, BBC, and SE-DEA models of data envelopment analysis are used to initially measure and evaluate the related efficiency of government investment in sports brand events in Beijing, and compare and analyze the investment efficiency of sports brand events and other sports events. From the results of the DEA efficiency score calculation, the investment efficiency of sports brand events in Beijing is relatively high. Both the overall efficiency, pure technical efficiency and scale efficiency are higher than other reference events, and the difference in investment efficiency between sports brand events It is smaller than other reference events, but there are also some sports brand events that need to be expanded and reduced in scale. The super-efficiency model makes the difference in input efficiency of sports brand events more obvious and differentiated. The top six events include the China Tennis Open and the Chinese Horse. The Chinese Open, the Beijing Marathon, the World Snooker China Open, the TIM Italian Super Cup, and the Tour of Beijing Professional Road Cycling. Among them, the China Tennis Open has the highest investment efficiency.
Based on the difference in the efficiency of event input, different event input strategies should be adopted. 7. Beijing's sports brand events continue to develop and grow under the active cultivation of government departments, and benefits in various aspects have gradually emerged. However, there are still certain difficulties in the role of the government. Government departments should play the role of event service arrangers, appropriate producers, supporters, supervisors, policy makers, performance appraisers, coordinators of multiple supply entities, and promoters of event approval system reforms in the cultivation of events. Based on this, the role of the government The optimization direction should focus on actively carrying out the reform of the competition approval system, accelerating the reform of the competition-related management system and the construction of the legal system, strengthening the overall planning of related sports brand events, improving the performance of sports brand events, cultivating government performance, and exploring the implementation of brand event service standardization. To better promote the development of sports brand events in Beijing and meet the needs of diversified public sports.
论文参考摘要:
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