第一篇体育舞蹈教学论文范本格式模板参考..(2)

体育品牌赛事是指在本地区乃至全球享有较高知名度、美誉度和忠诚度，具有良好市场运作能力的体育赛事。它们可以吸引公众和媒体的广泛关注和参与。它们具有独特的文化内涵，并被不断地保留着。种族。 It can be divided according to the popularity and radiation area, the way of obtaining the rights of the event, the life cycle of the event, the characteristics of the sports setting, and the main body of operation. It has the characteristics of culture, continuity, leadership and agglomeration. The role of the Beijing sports brand event government is to refer to the reality of the imperfect development of the current competition performance market in Beijing. The Beijing municipal government adopts some economic and administrative measures to intervene in the event market to encourage and stimulate some undeveloped, incomplete or malfunctioning market mechanisms. , Through direct or indirect intervention to drive diversified market players to participate in event bidding, organization and operation, to realize the rational allocation and effective use of resources, so as to promote the development of sports brand events in Beijing and meet the diversified and multi-level sports needs. 2. From the perspective of the cultivation process of sports brand events in Beijing, it can be divided into three stages: initial germination (1990-2001), preliminary exploration (2002-2008)), and development and perfection (2009-present). The different stages are based on sports brands. Event cultivation policies and event system reforms present different characteristics. From the perspective of the main body of brand event cultivation, it includes not only the Beijing Municipal Government, but also the Municipal Sports Bureau, the Municipal Party Committee Propaganda Department, the Municipal Development and Reform Commission, the Municipal Finance Bureau, and the Municipal Tourism Bureau. Directly under the department, and as the competent department, the Beijing Municipal Bureau of Sports implements more specific cultivation measures. From the perspective of the overall characteristics of Beijing sports brand events, most of the events are the highest level of international i ndividual events, mainly imported events, and self-created events As a supplement, the event category is diversified, with fixed brand events and one-time international brand events cross-interacting.

From the perspective of market-oriented operations, the private product attributes of branded events and the characteristics of the supply and demand of event products and services determine the need to strengthen market-oriented operations, but the revenue and structure of the market development of sports brand events in Beijing are not ideal, except for individual events. Most of the foreign countries are in a state of loss, and the sponsorship income is the main part of the market development income. In the future, the market operation of the competition will be in a gradual, diversified and unbalanced state. Although there are difficulties in the market operation of the event itself, from the perspective of the impact of Beijing sports brand events on the city, it includes enhancing the city's popularity and image, driving the development of public welfare undertakings, driving the development of related industries, promoting the use of Olympic venues, and assisting in bidding for the Winter Olympics, etc. Many aspects. 3. The motives of the government's role in Beijing sports brand events include market failures, lack of market, and particularity of event organization and management. Sports brand events are not only due to market failures caused by public products, externalities, monopoly, information asymmetry, etc., which lead to the failure of the allocation of event resources to reach the Pareto optimal state. At this stage, there are still many market deficiencies in Beijing sports brand events. And the problem of voluntary failure of non-profit organizations to participate in the operation of events. In addition, the organization and management of sports brand events is complicated and involves many. In the process of the transformation of the sports system and mechanism transformation, to give full play to the decisive role of the market in the allocation of sports event resources, to cultivate sports enterprise organizations and non-profit sports organizations, government departments also play an important role, not only to solve the failure of the event market and the market The problem of lack, but also to solve the problem of voluntary failure in the supply of brand events. Especially in the long period when the market mechanism and social mechanism are not in place, under certain conditions, it is still necessary for government departments to implement active policy guidance in the cultivation of brand competitions and build a diversified pattern of competition supply.

4. As far as the overall operation mode of sports brand events is concerned, the Beijing municipal government has been exploring and perfecting the game mode of government supervision, social undertaking, and market operation during the operation of the event. However, in the process of individual event cultivation and practice, event operation models have continued to diversify. Except for some major brand events, government departments dominate the operation. State-owned enterprises dominate the operation of events, as well as collective ownership and private enterprises. Under different operating modes, the way and degree of government intervention are different. From the perspective of the specific ways and means of the government's role, the Beijing municipal government department implements the overall planning and deployment of the event, cultivates diversified event operators, supports the bidding of the event through policies and regulations, provides financial support for the event, participates in the organization and coordination of the event, and contributes to the event. Measures such as building a commercial promotion platform and promoting integration and docking with related industries actively cultivate and promote the development of brand events. However, through combing, there are still some difficulties in the role of the government, including the need to accelerate the reform of the competition approval system, the related management system and regulations of brand competitions do not adapt to the new situation, the overall strategic planning of the competition still needs to be strengthened, the evaluation and supervision of the brand competition cultivation effect are not perfect, The market influence of the event and its compatibility with the city need to be improved. 5. As one of the government's function modes, government funding is an important system innovation in the cultivation of sports brand events in Beijing. In order to actively cultivate sports brand events, Beijing has actively explored event funding through the establishment of a special management agency, a complete institutional system, a clear review procedure, a strict supervision mechanism, and the use of relevant multi-party forces to actively explore the funding of the event, and accumulate valuable experience.