Unit 1 Package Desigword免费下载

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UnitPackageDesignLessonPlanningBackgroundInformationTextbookIntegratedSkillsofEnglishBook高等教育出版社邹为诚TeachingcontentsUnitPackageDesignTimeallocatedperiodsStudentsSophomoresTeachingMethodsTeacher’spresentation,Ss’discussion,communicationTeachingStrategiesTBLteachingcommunicativeteachingCooperativeLearningteachingTeachingObjectivesLanguageskillsaSscandescribetheappearanceofanobjectorapersonbSsareabletoexpresstheiropinionsonappearancecSscanthinkindependentlyandcriticallydSscanreadforgistandfordetailseSscanappreciateexpositorywritingEmotionandattitudeaSscantalkconfidentlyandactivelybSscanreflectonthetopicandunderstandthatwhatismoreimportantforaproductorapersonTeachingContentsTopicappearanceofobjects,goods,animalsorhumanbeingstheadvantagesanddisadvantagesofpackageGrammarpointswhever,whatclauseVocabularyandsentencesExpressionsabouttheappearanceofobjects,goods,animalsorhumanbeings:grab,seduce,artifice,motivate,connote,evoke,impact,standout,subliminal,garish,rubitin,aspireto,deckout,reactto,notsomuch…as…,havethelookof,nowonder,growintoTeachingaidsblackboard,chalk,PPT,somerealobjectsTeachingprocedureStepsandTimeactivitiesStepBrainstormingDiscussandexplainthemeaningsofthecategoriesandillustrativeexpressionsofsize,shapes,material,texture,appearanceandsomefigurativelanguagesUnderstandthepowerofsimilesandmetaphorsWhyandwhendopeopleusesimilesandmetaphorsALackofvocabularyCEnliveningatopicBDrawingapicturewithwordsDAvoidanceofclichésPurposes:Preparevocabulary,phrasesandexpressionsfortheactivitiesinthisunitTeachhighlightedexpressionsfordescribingobjects,peopleoranimalsLearntounderstandandpracticeelementsofthelinguisticdevices:similesandmetaphorsStepListeningListentothepassageUFOsandaliens:factorfictionAnswerthefollowingquestions:DoyoubelievestoriesofUFOsoraliensightingsIfyoudo,whatdoyouimaginethataliensofUFOsmightlooklikeIfyoudon’t,whynotPurpose:Learntounderstandthevocabularyusedtodescribeobjects,people,andgeographicfeaturesthroughdiscussion,listeningandtaskbasedactivitiesStepSpeakingTalkabouttheUFOs,aliensandyouDebate:CuriosityishumannatureCuriosityisthemotherofinventionorcuriositykillsthecatPurpose:PracticetalkingbrieflyaboutaliensorUFOswiththevocabularylearnedintheprevioussectionsImprovecriticalthinkingStepPrereadingTaskDiscussinpairsaboutthefollowingquestionsaSomepeopleclaimthatthepackageofaproductnotonlygivescustomersvisualpleasure,butisalsopartofthecommodity,whileothersinsistthatitisasortofwaste,evenadeceptionWhatisyouropinionbDoyoulikethings,forexample,thesoapyoubuy,packedinaplainpackageoracolorfulorevenafancypackageAndwhyPurposes:Learntocommunicateeffectivelyonone’spersonalexperiencesandopinionsLeadtothetopicofnatureStepProbeofthestroyReadthestoryforthesttimeandidentifythedifficultwordsandsentencesReadthestoryforthendtimeandanswerthequestionsonpagePurposes:ReadforgistReadfordetailsLearntounderstandanduseconceptsrelatedtopackagedesigning,labeling,andthedesignofsignagethroughreading,writing,speakingandinteractiveactivitiesLearntoexpressopinionsonpackageStepAppreciationofthelanguageAnalyzedifficultpointshasthelookofapopartjoke:PopartisamodernartmovementthatappearedintheUSandBritaininthelatesItisinfluencedgreatlybytelevision,advertising,comicsArtistsinthisschoolusedobjectsofmassculture教案格式模板,suchassoupcans,foodmachines,orpicturesoffilmsstars,assubjectmatteroftheirpaintings教案格式模板,whichwereoftenbrightlycoloredSomeofthebestknownpopartistsareJasperJohnintheUnitedStatesandAndyWarholinEnglandbearup:tostandupto,tosupportthedoughnuttowerismostlymetaphor,notsomuchaworkofartastheideaofone:thedoughnuttowerisnotgoodenoughfortheworkofart,justanideaforapopularartItissymbolicaworkofart:Noticethewordworkisusedasacountablenounmeaningapieceofwork,suchasanobjectofarticlecreation,abookrowuponrow:manyrowsofsomethingNoticeothersimilaridiomaticexpressionsinparitystructure,cheektocheek,headtohead,facetoface,hearttoheart,handinhand,shouldertoshoulderandsidebysidewhattheyreallydoisseduce:Packagesandpackagingareaimedatcoaxing,enticingpeopleintobuyingproductsthepackagemustscreamorwhineorpurrorwhisperitsmessageof…loudandclearenough…:Thepackagemustbesodesignedthatappealstopeopleineverypossiblewayandmakesthemwanttobuytheproductsabusinessofequalpartsartandartifice,scienceanddeception:Designing,producingandmarketingpackagesarebothartandaclevertrick,bothscienceandanartofcheatingthechallengeofpackagingistocreateanidentitytowhichthebuyeraspires…thebuyer’strueidentity:SuccessfulpackagingcreatesanidealimagethatthebuyerwantsandiseagertoidentifyhimselfwithWhyrubitinRubitinmeansemphasizingorrepeatinganembarrassingfactorsituationThewritermeansthattheembarrassingfactthatmanyAmericansdrinktheirofficeinrattybathrobesshouldnotbeportrayedinthepackagingofcoffeeproductsemotionallyratherthanintellectually:(Peoplereacttocolors)throughfeelingsoremotionsratherthanreasoninggivescolorsubliminalpower:enablecolortoinfluencepeopleatanunconsciouslevelmassmarketerslovesit:ThoseinvolvedinmassmarketedproductsloveredDependingonitstone:dependingonthetintorshadeofacolorgarishshades:verybrightshadesofacolor,ofteninbadtastemutedearthtones:softenedorsubduedtintorshadeThesecolor”rules”weremadetobebroken:Thereareexceptionstothoserules,rulesarenotalwaysfollowedturnthingaround:toseetherelationshipbetweenproductandpackageinacompletelydifferentway,whatAngelimeansiswhatwedon’tneedtocareaboutwhatisinsideapackageaslongasthepackagingitselfattractsusAppreciatethelanguagebeautyLearntoappreciateexpositorywritingPurposes:UnderstandthepassagebetterLearntoappreciatethewritingstyleofexaggerationStepReflectiononthetopicThinkcriticallyandtalkaboutthefollowingquestions:Whatismeantbythe“addedvalue”ofaproductWhydoestheindustrysay“thepackageistheproduct”DoyouordoyounotbelievethatthepackageiseverythingPurposes:GodeeperintothetopicThinkindependentlyandcriticallyExpressone’sopinionconfidentlyandfreelyReflectonone’sreallifeandthesocietyStepLanguageWorkandExtendedActivitiesFinishtheexerciseonPagetoPageChecktheanswersPurposes:ConsolidategrammarandvocabularyApplywhathavebeenlearnedpreviouslyExpandknowledgeandhorizonStepAssignmentFinishtheextrareadingforinterestonpagetopageWriteaarticleofaboutwordsontheadvantagesanddisadvantagesofpackagingPurposes:Improvereadingandwritingskillsandexpandhorizon