澎湃新闻社会责任报告（2018年度）目录(组图)(3)

In 2018, several projects of The Paper were awarded the "2018 Industry Praise" award by the Shanghai Advertising Association. At the same time, Shanghai Oriental News Co., Ltd., a company operating by The Paper, was also commended.

3、Close the publishing process.

The Paper has further improved the PC website and mobile advertising online policy, strengthened Internet advertising training, advertising, activities and other operations adhere to the first principle of credibility, to eliminate paid news and false advertising, and there were no illegal business activities in 2018.

Purging News Advertisements implement a content four-review system to ensure that the contents of online advertisements are true, accurate, and legally compliant.

三、Insufficient fulfillment of social responsibilities and improvement measures

In 2018, The Paper has made certain achievements in innovating major thematic reports and accelerating the development of media integration, but there are also some shortcomings.

1、The guidance of public opinion needs to be further strengthened.

The Paper requires editors and editors to further establish the "four consciousnesses", strengthen the "four self-confidences", and achieve the "two maintenances". In particular, they must grasp and grasp the "timeliness and effectiveness" of supervision and reporting, and focus on the party and the The central task of the government is to promote the solution of the people’s hot and painful issues, and to give full play to the positive role of the media.

2、Team building needs to be further strengthened.

There are many young people in The Paper. The average age is less than 30. The political literacy and political maturity of young people need to be further improved. This requires that The Paper should focus on strengthening the proportion of political theory training in daily training, and comprehensively improve the political literacy of all editors and editors.

四、Future direction for efforts

The Paper will in-depth study, publicize and implement Xi Jinping’s new era of socialism with Chinese characteristics and the spirit of the 19th National Congress of the Communist Party of China, firmly resolute the theme of reform and opening up, strengthen political direction, guide public opinion, adhere to integrity and innovation, and give full play to advantages feature. In 2019, The Paper will focus on the main line celebrating the 70th anniversary of the founding of the People's Republic of China, telling Chinese stories and spreading Chinese voices.

The Paper will continue to create a "surging algorithm" that conforms to mainstream values, values ​​and content style, combining value guidance with personalized distribution, and leading the "surging algorithm" with values.

In 2019, The Paper will also focus on mainstreaming, platforming, globalization, and ecologicalization. Focusing on content and communication advantages, the paper will realize content +, data +, communication +, technology +, brand +, and actively build the country. The new mainstream media platform-level products of the Internet, and strive to become a world-renowned all-media content provider and communication platform.